The Feetkeeper has been a real thing for a couple of months now. I've sewn prototypes of the classic and deluxe versions of the Feetkeeper and I've been finding the deluxe version incredibly comfortable.
Today's development is the zeroth draft of the Feetkeeper website. If this were 1997, there'd be whirling 'Under Construction' GIFs and some sort of webring membership banner, but as it's 2012, the signs of very basic web business functionality that you can see are the default weebly placeholder graphics and the lack of a shopping car